motomarb.pl
E-commerce for a family business with tradition - PrestaShop done seriously
The Challenge
Motomarb is a family business with a long track record in the automotive industry, where the daughter is taking over the reins from her parents. A generational handover is exactly the moment when a business needs modernization - in this case, a full move to professional online sales.
The challenges:
- Large product catalog - thousands of car parts with many variants
- Industry-specific requirements - customers search by part numbers, filter by make/model/year
- Ease of management - the new owner needs to manage inventory independently, without technical knowledge
- Updates and security - an e-commerce platform needs regular maintenance
The Solution
We built a comprehensive online store on PrestaShop - chosen for its mature e-commerce toolset, flexibility, and strong handling of large product catalogs.
What We Delivered
- Custom theme - easy to edit, tailored to the automotive industry
- Filtering system - search parts by make, model, and year of production
- Payment integration - Polish payment gateways (Przelewy24, BLIK)
- Inventory management - intuitive admin panel for bulk importing and editing products
- Regular updates - keeping PrestaShop on the latest versions while preserving customizations
Our Approach to Partnership
This is a long-term partnership, not a one-off project. We regularly update the platform, respond to the needs of a growing business, and help optimize conversions. It's a model where the agency becomes a technology partner for the business.
Why PrestaShop?
Not every e-commerce store has to be WooCommerce. PrestaShop is the better choice when:
- The catalog is large (thousands of SKUs) - better performance than WooCommerce
- Advanced product variant management is needed
- You need dedicated e-commerce tools out of the box (stock management, promotions, pricing rules)
- The store needs to scale without moving to enterprise-tier solutions
We have years of e-commerce experience across multiple platforms - we match the technology to the scale and needs of the business, not the other way around.
Key Takeaways
- A generational handover is the perfect moment for digital modernization - the new generation is open to change
- Automotive e-commerce demands specialized filtering - generic solutions just don't cut it
- A long-term agency partnership is cheaper than constantly switching vendors - we retain knowledge of both the system and the business
- Regular platform updates protect against attacks and ensure compatibility with new integrations