Kopiko - gra marketingowa
FMCG / Marketing / Gamification
A marketing game for the Kopiko candy brand - tens of thousands of players on Facebook.
About the project
A marketing game built for the popular Kopiko candy brand, focused on engaging Facebook users. Despite its seemingly simple form, the project included advanced mechanics: leaderboards, result and record sharing, multiple difficulty levels, and a power-up system. At its peak, the game was being played by tens of thousands of people simultaneously.
“A marketing game for a popular candy brand”
Challenge
Activating Facebook users around an FMCG brand - the need for an engaging format that encourages return visits, competition, and sharing results with friends.
Solution
A mini-game with viral mechanics: leaderboards to drive competition, result sharing on Facebook walls, a power-up system to sustain engagement, and a multi-level structure with increasing difficulty.
Results & Features
- Tens of thousands of active players
- Leaderboards + result sharing
- Multiple difficulty levels with power-ups
- Facebook API integration
- Viral record-sharing mechanic
Technologies
Visual character: Dynamic, colorful, energetic.